Schmuck 2013 – EXPO ‘(ig)noble’ – Schwedische kirche, Munich (DE) – 7-10 Mars 2013
during Schmuck 2013 : exhibition « (ig)noble » will be presented
“Of ignoble material I create something noble”
You are cordially invited to the opening on Thursday March 7th from 5 to 9 pm
Participating artists: Karin Roy Andersson — Lisa Björke — Hanna Liljenberg — Pernilla Persson — Sanna Svedestedt
As jewellery artists, our materials are our treasures. At the same time the materials we use are often considered non-precious by most people. We transform, investigate and push the limits of what the material can offer. By adding ideas, craftsmanship and time we can bring its hidden nobility to the surface.
In this group show Karin Roy Andersson, Lisa Björke, Pernilla Persson, Hanna Liljenberg and Sanna Svedestedt want to discuss how applied art is looked at and valued. “We want to raise the question of how we price our work, who our wearers are and how our jewellery is valued by the spectators”.
The exhibition (ig)nobel will be presented during Schmuck 2013.
This is how we do it:
During (ig)nobel we will present jewellery at four different price levels. The prices are calculated based on how much time we have spent on making the pieces and how exclusive they are. A higher price gives you a one of a kind jewellery piece and in the lower price range there are multiples of similar objects. This way we hope to make all of our visitors feel included as there will be something suitable for collectors of all all sizes.
Price levels
1 – One exclusive piece; 2000€
2 – Two one of a kind pieces; 600€
3 – Six pieces, similar but with some variations; 200€
4 – Unnumbered edition of multiples; 35€
Karin Roy Andersson is recycling plastics , Lisa Björke is working with iron
The right price at the right place – interview by Sanna Svedestedt & Karin Roy Andersson on klimt02/blogs
« …. Visiting Schmuck for the first time can be almost overwhelming. We read this confession in a blog after the events:
“Still recovering from the shock and awe of contemporary international jewellery, totally mind blowing. Not only in the works, but the presentation of them. Problem is, the market is so flooded by these amazing pieces that they have become the norm – each competing with the thousands of others for precedence and attention. Like horror films, nerve ending eventually become numb to the sensation. The use of non-traditional materials does not seem to be an issue for these buyers or makers; the cheapest piece that I saw was priced at three hundred euros and it was made of treated leather.”
The ring mentioned by the jewellery student and blogger Melanie Archer was one of Sanna’s pieces. 300€ is not a “cheap” piece of jewellery and most of the students visiting our latest exhibitions would not even consider buying something in that price range. How does that effect the way they experience the pieces? How do we set the price and who do we expect to wear our work?
For ignoble we decided for a hands on approach. We set up some rules for ourselves: all artist will make jewellery with four different price tags. Calculated on a fixed hour fee of 50 euros/hour* we have made pieces at the following levels
2000 € – One exclusive piece,
600 € – Two one of a kind pieces
200 € – Six pieces, similar but with some variations
35 € – Unnumbered edition of multiples
A higher price gives you a one of a kind jewellery piece and in the lower price range there are multiples of similar objects. Our main purpose is to make as many of (ig)noble’s visitors as possible, feel as they are our target – as if we built this exhibition for them.
Who is a collector nowadays? We hope that you will come an visit us for a golden opportunity to fill some holes in your jewellery box.
* For a Swedish artist, 50 € /hour equals about 25 € /hour after taxes and social charges (VAT not included).
KRO/KIF** recommends Swedish self employed artists to invoice 83 €/hour for short term production, project based work and artistic consulting. As a monthly salary they also recommend 4842 € before tax and social charges (VAT not included). That can be translated into 30 € / hour before taxes. For this experiment we decided to level these sums to 50 € / hour. We would be very interested to hear your thoughts on the matter.
** KRO/KIF is the Swedish Artists’ National Association and The Association of Swedish Craftsmen and Industrial Designers. »
Bracelet by Karin Roy Andersson. 600 €
Schwedische kirche
Schwanthalerstraße 60,
80336 Munich
Entrance from the inner court yard, second floor
www.ignoble.wix.com/2013
mail: karin@karin-roy.se
sanna@svede.se
Opening hours:
Thursday March 7, 5 – 9 pm
Friday March 8, 1 – 6 pm
Saturday March 9, 12 – 7 pm
Sunday March 10, 12 – 3 pm
